This pong is one of the many Binatone systems. As its name indicates, it offers 10 games : 8 pong games (basket 1, basket 2, gridball, squash 1, squash 2, football, tennis, ice hockey) and 2 shooting games (target 1, target 2). It is the last Binatone pong marketed and the most evoluated one.
Game selection is made through 10 individual push buttons. The two detachable controllers are composed of an analog joystick and a fire button. They can be stored in slide-in compartments located on both sides of the case. The shape of this plastic case is fairly common and many pongs can be found with the same design.
Interestingly enough, both shooting games are not played with a light gun but directly with the analog joysticks.
This system seems to be powered by a General Instruments AY-3-8610 chipset, which equiped a lot of other pong systems (anyone can confirm ?).
Here are some interesting promoting texts:
10 separate push buttons for game selection. Games include football, ice hockey, gridball, basketball solo, basketball, tennis, squash, squash solo, plus 2 built in remote control shooting games. 'Joystick' hand controls for X-Y movement. Automatic on-screen scoring. Scores colour keyed for each player. Built-in push button firing device for shooting games. Different authentic sounds for hit, rebound and score. Selectable fast and slow ball speeds for professional and amateur ratings. Bat sizes separately adjustable for left and right players allowing for handicap situations. Selectable auto and manual service. Suitable for use on most sizes and brands of colour or black and white UHF TVs.